Tools for a team of one
30 tools solo businesses actually use, with the real entry price and what the free plan covers. Facts come from each vendor’s official pages, checked October 2026.
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beehiiv
Email & newsletters
Newsletter platform built for growth and monetization
- From
- Lite: $49/mo billed yearly
- Free plan
- Free up to 2,500 subscribers
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GetResponse
Email & newsletters
Email marketing with funnels, webinars and courses in one
- From
- Starter: $15.58/mo billed yearly, or $19/mo monthly (1,000 contacts)
- Free plan
- Free trial available; check current terms
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Kit (ConvertKit)
Email & newsletters
Email marketing built for creators selling to their audience
- From
- Creator: $33/mo billed yearly ($390/yr, 1,000 subscribers)
- Free plan
- Free up to 10,000 subscribers (1 user)
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MailerLite
Email & newsletters
Affordable, easy email marketing with sites and automations included
- From
- Comfort from $12/mo (smallest list tier; yearly billing saves 10%)
- Free plan
- Free up to 250 subscribers and 2,500 emails/month
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ActiveCampaign
Email & newsletters
Advanced marketing automation and segmentation for growing businesses
- From
- Check current pricing (plans billed annually)
- Free plan
- Free trial: 14 days (no credit card)
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Descript
AI voice & video
Edit video and podcasts by editing the transcript
- From
- $16/mo billed yearly (Hobbyist, 10 media hours); $24 billed monthly
- Free plan
- Yes: 1 media hour/mo, 100 one-time AI credits, 720p watermarked export
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ElevenLabs
AI voice & video
Realistic AI voices for narration, dubbing and voice cloning
- From
- $6/mo billed monthly (Starter, 30k credits, about 30 min TTS)
- Free plan
- Yes: 10k credits/mo (about 10 min of TTS), no commercial license
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InVideo AI
AI voice & video
Generate videos from prompts using credits and AI video models
- From
- $10/seat/mo billed yearly (Starter, 400 credits); $20 billed monthly
- Free plan
- No free plan
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Murf
AI voice & video
Studio-style AI voiceovers for videos, training and presentations
- From
- Creator $29/mo, or $19/mo billed yearly
- Free plan
- Free: 10 minutes of voice generation, no downloads
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Pictory
AI voice & video
Turn scripts, articles and slides into videos
- From
- $25/mo billed yearly (Starter, 200 video min/mo); $29 billed monthly
- Free plan
- Free trial: 14 days (15 video minutes, 720p, 3 projects)
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Synthesia
AI voice & video
AI avatar videos for training, explainers and dubbing
- From
- $29/mo billed monthly (Starter, 1,250 credits, about 12 min video)
- Free plan
- Yes: 500 credits/mo (about 10 min of video), watermarked, no downloads
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Bluehost
Websites & hosting
WordPress-focused shared hosting with a beginner-friendly setup
- From
- $3.99/mo on a 36-month term, renews at $9.99/mo (Starter)
- Free plan
- No free plan (30-day money-back guarantee)
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Cloudways
Websites & hosting
Managed cloud hosting on DigitalOcean and other providers, billed hourly
- From
- $11/mo billed hourly ($0.0357/hr), DigitalOcean 2 GB RAM; no intro-vs-renewal split
- Free plan
- Free trial: 3 days (no credit card)
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Hostinger
Websites & hosting
Budget shared and cloud hosting with low multi-year intro prices
- From
- $2.99/mo on a 48-month term ($143.52 upfront), renews at $10.99/mo (Premium)
- Free plan
- No free plan (30-day money-back guarantee)
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Shopify
Websites & hosting
Hosted ecommerce platform for building and running an online store
- From
- $29/mo billed yearly ($39 monthly) (Basic)
- Free plan
- Free trial: 3 days, then $1/mo for 3 months
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Webflow
Websites & hosting
Visual website builder with a CMS and design-level control
- From
- $15/mo billed yearly (Basic, per site)
- Free plan
- Free Starter plan (2 pages, 50 CMS items, 1 GB bandwidth)
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Wix
Websites & hosting
Drag-and-drop website builder with hosting and templates included
- From
- $17.77/mo billed yearly (Light)
- Free plan
- Free plan (Wix-branded, no credit card)
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Teachable
Selling courses
Platform for selling online courses, coaching and digital products
- From
- $29/mo billed yearly ($39 monthly) (Starter, 5 products)
- Free plan
- Free trial: 7 days (site banner mentions 30 days)
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Thinkific
Selling courses
Course and community platform with unlimited courses on every plan
- From
- $40/mo billed yearly ($54 monthly) (Basic)
- Free plan
- Free trial: 30 days
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NordVPN
Privacy & security
Fast, widely used VPN with optional security add-ons
- From
- $3.49/mo billed $94.23 for the first 27 months (Basic, 2-year plan)
- Free plan
- No free plan (30-day money-back guarantee)
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Proton Pass
Privacy & security
Encrypted password manager with built-in hide-my-email aliases
- From
- $2.99/mo billed $35.88 every 12 months (Pass Plus)
- Free plan
- Yes: unlimited logins and devices, 2 vaults, 10 email aliases, 1 GB storage
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Proton VPN
Privacy & security
Swiss no-logs VPN with a genuinely usable free plan
- From
- $3.49/mo billed $83.76 for the first 24 months (VPN Plus)
- Free plan
- Yes: 1 device, servers in 10 randomly selected countries, medium speed
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Surfshark
Privacy & security
Budget VPN with unlimited devices on one account
- From
- $2.49/mo billed $67.23 for the first 27 months (Starter, 2-year plan)
- Free plan
- No free plan (30-day money-back guarantee)
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LegalZoom
Starting a business
Online LLC filing with optional managed and expert packages
- From
- $0 + state fees (Basic); Managed Service $249 + state fees
- Free plan
- Basic package: $0 service fee + state filing fees
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Northwest Registered Agent
Starting a business
Low-cost LLC formation with privacy-focused registered agent service
- From
- $39 + state fees (LLC formation); registered agent $125/yr
- Free plan
- No free plan
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Surfer (SurferSEO)
SEO & marketing
AI content optimization for Google and AI search
- From
- Discovery: $49/mo billed yearly
- Free plan
- Check current pricing
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Writesonic
SEO & marketing
Track and improve your brand's visibility in AI search
- From
- $79/mo billed yearly (Starter, 50 tracked prompts)
- Free plan
- No free plan; free trial (length not stated, no card required)
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Semrush
SEO & marketing
All-in-one SEO, keyword and competitor research suite
- From
- Check current pricing
- Free plan
- Check current pricing
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FreshBooks
Productivity
Invoicing and accounting software built for freelancers and small businesses
- From
- $23/mo billed monthly (Lite, 5 billable clients); promo $1/mo for first year
- Free plan
- Free trial: 30 days, no credit card required
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monday.com
Productivity
Visual work management boards for projects and teams
- From
- $9/seat/mo billed yearly (Basic, from 3 seats)
- Free plan
- Yes: up to 2 seats, 3 boards and 3 Docs