Kit (ConvertKit)
Email marketing built for creators selling to their audience
What it is
Kit, formerly ConvertKit, is an email platform for creators, with forms, landing pages, broadcasts and visual automations. It also lets you sell digital products and paid subscriptions directly to subscribers.
Key features
- Unlimited landing pages and forms
- Visual automations and sequences (Creator)
- Tagging and segmentation
- Digital products and paid subscriptions
- Newsletter referral system (Pro)
Pros and cons
Pros
- Very generous free plan (10,000 subscribers)
- Creator-focused commerce built in
- Automations are easy to build visually
Cons
- Automations and sequences require a paid plan
- Price rises with every subscriber tier
- Pro yearly discount is first-year only, then renews at standard rate
Not a good fit for
- Ecommerce stores needing deep store integrations
- Teams wanting the cheapest paid plan at scale
How we researched this
Facts on this page come from Kit’s official pages, checked October 2026. We have not tested Kit hands-on yet unless a linked article says so.
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